How did Mummy Looks Fab come in to being....?
So! New baby...new experiences...new take on life....new to breastfeeding?
This is exactly where the founder of Mummy Looks Fab found herself in September 2005, after the birth of her first son and the dawning realisation that the world was not necessarily set up to accommodate her new found passion for breastfeeding.
The idea for Mummy Looks Fab was "conceived" when she realised that she had to dress like someone else in order to breastfeed discretely.....Someone she didn't recognise as herself - slightly frumpy, definitely dowdy, and not afraid to show her new found post pregnancy-muffin-top!
Mummy Looks Fab then went on to be "born" in the Summer of 2006, when she also realised that this did not have to be what shaped her breastfeeding experiences. There were good designers out there, making excellent quality clothes for breastfeeding - they just weren't doing it "in a high street shop near you". Hence starting Mummy Looks Fab....
After pulling together a few select pieces and testing the water with other new mums it became obvious that this could be something that would help people to breastfeed comfortably and discretely thereby helping women to get out and about at a time that can otherwise be extremely isolating and lonely.
If you are anything like the team here at Mummy Looks Fab HQ then breastfeeding may be one of the singularly most challenging, strange, rewarding and satisfying experiences of your whole life. Through mastitis, cracked nipples, finding the perfect position and on to being such a dab hand that people don't even know you are doing it, we are here to support and encourage you.
We source our products from all over the world to try and ensure there is a good selection of anything a nursing mother might need. From the practical and purely functional, right the way through to "O-My-God! That's a breastfeeding dress!" for those special occasions.
As the Mummy Looks Fab founder and owner says "If we help just one woman to breastfeed for longer, or to breastfeed more comfortably or even to breastfeed more confidently, then we have acheived what we set out to do."